Agenda

08.45 - 09.30 Welcome & coffee

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Keynote: Storytelling; the most effective way to cut through the noise
09.30 – 10.00

Let’s be honest, everyone has an online presence today. So how do we manage to grab the attention of our audience? It’s simple. People don’t buy products, they buy the ideas that surround the products. Storytelling is therefore the key to attract and attain your audience until they eventually become part of your tribe.

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Keynote: Dealing with data in e-commerce after the introduction of GDPR and ePrivacy
10.00 – 10.30

The General Data Protection Regulation (GDPR) has been in force for a year now and a second regulation that imposes additional rules on handling personal data in the form of the ePrivacy Regulation will soon be introduced .

There are a lot of misunderstandings and myths about GDPR and with new rules on direct mailings and the use of cookies that will soon be introduced through the ePrivacy Regulation, it is time to get a clear picture of the situation.

What can and cannot be done with customer data? Can you still buy data from data brokers? Under GDPR and ePrivacy, how can you handle profile data and targeted audiences correctly? What is really up with the use of cookies?

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Keynote: How to double your revenue by changing only 1 thing?
10.30 – 11.00

The silver bullet to double your online sales doesn’t exist. Building a successful ecommerce business that keeps on growing requires a lot of effort. Personalisation and AI completely change the way we do business and communicate with prospects and clients. How to make sure you will survive? After 18 years of successes and defeats as a digital consultant for companies like TUI, Carglass and Yoast, Karl thinks he has found the answer. The one thing you need to do to make sure your business will grow month after month after month.

11.00 - 11.30 Coffee break & networking

Build

Grow

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Are you reaching your full potential in e-commerce?
11.30 – 11.55

Ready to expand your e-retail business? Make sure your payment set-up will scale up and support your growth! Learn how to enter new markets rapidly, improve conversions, simplify reporting and reconciliation, and minimize fraud loss.

About Tim: as Director of Marketing at Worldline Belgium, Tim strives to enable merchants to meet the expectations of their customers, who increasingly want to pay electronically at any time.

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Digital strategy made simple
11.30 – 11.55

Digital strategy is a very blurry concept in today’s industry. With the aid of the digital honeycomb, it is demystified while offering a straight-forward framework for designing your own digital business strategy. Without the bull shit.

About Tim: Not your average digital business consultant. Always looking for that extra spark of creativity and innovation. Tim currently engineers and designs (digital) business strategies for a wide range of companies. Next to that he’s a guest lecturer at EMS and Howest in digital strategy and inbound marketing automation. Finally, you can always rely on Tim to quickly come up with and quickly deliver content master pieces.

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5 pillars for a successful B2B e-commerce strategy
12.00 – 12.25

Are you going to start with B2B e-commerce or are you planning to do so? Then attend this session of Armand van den Bos of Sana Commerce. Armand has 10+ years of B2B e-commerce experience and he takes you into setting up the right B2B e-commerce strategy. He explains how you can become successful in B2B e-commerce through five essential pillars.

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You are at war for consumer attention
12.00 – 12.25

Before you can sell, you need the attention of potential buyers. This is becoming increasingly hard as the biggest companies in the world are at war for the attention of the consumer. Every moment your customer is watching Netflix, posting on Facebook or watching YouTube, she is not buying your product. How on earth can you compete? By standing on the shoulders of giants.

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From zero to hero: how do you build a successful webshop?
12.30 – 12.55

Based on a specific customer case we go through all the phases that lead to a successful webshop. What were the main pitfalls we were caught in? Which concrete changes have led to significant improvements? What makes this webshop continue to realize an increase in revenue month after month, where others never really get off the ground, or even worse, after so many fruitless attempts plunge into the abyss?

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Payments in e-Commerce: the end of the security vs convenience trade-off
12.30 – 12.55

Today, cumbersome and complex checkouts are responsible for 71% of the carts abandonment online. Since 20% of carts are abandoned, this means that your customer’s payment experience almost solely deters 1 out of 5 potential customer from purchasing an item on your website. Through this keynote, you will learn how innovative but simple payment technologies can lead to increased sales and a safe and seamless customer experience.

12.55 - 13.45 Lunch break & networking

Expand

Grow

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Marketing Automation: when e-commerce becomes personal & sales physical
13:45 – 14.10

Carlo Van Tichelen is the creative mind and driving force behind Phobos & Actor, a marketing agency in Geel. He supports the growth of various companies on a day-to-day basis. As a marketing strategist, he developed an undeniable passion for the everchanging world and tries to find modern solutions for every challenge. During this keynote, he shares his insights and perceptions on e-commerce and sales in 2019.

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The golden formula for customer retention
13.45 – 14.10

Why would you start a new marketing automation platform in an already crowded market? Several people asked me this when we launched Basedriver in 2015. However, four years later more than 80 magazines in the Netherlands as wel as large corporations like the NS, Volksbank and Goede Doelen Loterijen succesfully attract and retain customers with Basedriver. Together with marketers we found the three pillars for customer retention, which I am happy to share during this session.

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The digital transformation story of Ireland’s biggest bookseller
14.15 – 14.40

Eason is the biggest book seller in Ireland. Founded in 1819 you couldn’t find a more traditional business. With the rise of Amazon and others how can a business like this not only survive but actually thrive in today’s market? This is an incredible story full of tips and examples that you can apply to your own business.

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Migrating Magento to Shopware and the impact on your organisation
14.15 – 14.40

Are you planning to migrate from one e-commerce platform to another and are you wondering what it takes to deliver the next top notch e-commerce website? I’ll talk you through our most recent migration from Magento to Shopware and what we learned in the process.

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Digital Roadmap for e-commerce
14.45 – 15.10

So, you have a webshop. That’s just the start of the journey. The real quest is to fill your customer funnel while respecting your brand mission at every stage. Consistently adding value for your ideal consumer is the only way forward. Making sure to align digital objectives with overall business goals. Let’s walk through the digital roadmap of Belgian Yoga Wear brand By Julz step by step.

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How to use chatbots as competitive advantage
14.45 – 15.10

What are chatbots and how can they help businesses in their quest to achieve online customer success. I will talk about how engagement and instant customer support can benefit ecommerce today.
The do’s and don’ts when implementing a chatbot will be explored, with examples. Why do chatbots fail today but how they will become a critical channel in the near future.

15.15 - 15.45 Break & networking

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Keynote: How to build a customer-relationship with Gen Z
15.45 – 16.15

Our next customers are Gen Z. They will soon form the largest consumer group. Let’s say they have little or no memory of an offline world. Where do we find them? If you’re still using Facebook for ads to create traffic to your webshop than you’re missing out on other key platforms. So what does this mean for marketers? It’s time to change our mindset to keep these valuable customers forever.

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Keynote: How shoe retailer Torfs thrives in a world of constant change
16.15 – 16.45

In this digital era, many retailers feel threatened as constant change is a new reality. Award-winning shoe retailer Torfs surely doesn’t. In their mindset threats are nothing other than opportunities. Although being recognised as one of Belgium’s best retailers, their innovation ambitions are endless. They are uniting commerce, marketing, service on one integrated platform to deliver personalised shopping experiences to their 1 million customers. Learn from Karl Bosmans, eCommerce Manager at Torfs, how they are achieving this in a people-first, data-driven, omnichannel way, fueled by the passion for their customers. A session not to miss for anyone in an eCommerce transformation.