Join us on 03 October, 2019!

Storytelling; the most effective way to cut through the noise

Let’s be honest, everyone has an online presence today. So how do we manage to grab the attention of our audience? It’s simple. People don’t buy products, they buy the ideas that surround the products. Storytelling is therefore the key to attract and attain your audience until they eventually become part of your tribe.

How to double your revenue by changing only 1 thing?

The silver bullet to double your online sales doesn’t exist. Building a successful ecommerce business that keeps on growing requires a lot of effort. Personalisation and AI completely change the way we do business and communicate with prospects and clients. How to make sure you will survive? After 18 years of successes and defeats as a digital consultant for companies like TUI, Carglass and Yoast, Karl thinks he has found the answer. The one thing you need to do to make sure your business will grow month after month after month.

Dealing with data in e-commerce after the introduction of GDPR and ePrivacy

The General Data Protection Regulation (GDPR) has been in force for a year now and a second regulation that imposes additional rules on handling personal data in the form of the ePrivacy Regulation will soon be introduced .

There are a lot of misunderstandings and myths about GDPR and with new rules on direct mailings and the use of cookies that will soon be introduced through the ePrivacy Regulation, it is time to get a clear picture of the situation.

What can and cannot be done with customer data? Can you still buy data from data brokers? Under GDPR and ePrivacy, how can you handle profile data and targeted audiences correctly? What is really up with the use of cookies?

5 pillars for a successful B2B e-commerce strategy

Are you going to start with B2B e-commerce or are you planning to do so? Then attend this session of Armand van den Bos of Sana Commerce. Armand has 10+ years of B2B e-commerce experience and he takes you into setting up the right B2B e-commerce strategy. He explains how you can become successful in B2B e-commerce through five essential pillars. There are a lot of misunderstandings and myths about GDPR and with new rules on direct mailings and the use of cookies that will soon be introduced through the ePrivacy Regulation, it is time to get a clear picture of the situation.

What can and cannot be done with customer data? Can you still buy data from data brokers? Under GDPR and ePrivacy, how can you handle profile data and targeted audiences correctly? What is really up with the use of cookies?

Topic to be announced shortly

About Tim: as Director of Marketing at Worldline Belgium, Tim strives to enable merchants to meet the expectations of their customers, who increasingly want to pay electronically at any time.

Digital Strategy made simple

Digital strategy is a very blurry concept in today’s industry. With the aid of the digital honeycomb, it is demystified while offering a straight-forward framework for designing your own digital business strategy. Without the bull shit.

About Tim: Not your average digital business consultant. Always looking for that extra spark of creativity and innovation. Tim currently engineers and designs (digital) business strategies for a wide range of companies. Next to that he’s a guest lecturer at EMS and Howest in digital strategy and inbound marketing automation. Finally, you can always rely on Tim to quickly come up with and quickly deliver content master pieces.

Digital Roadmap for Ecommerce

So, you have a webshop. That’s just the start of the journey. The real quest is to fill your customer funnel while respecting your brand mission at every stage. Consistently adding value for your ideal consumer is the only way forward. Making sure to align digital objectives with overall business goals. Let’s walk through the digital roadmap of Belgian Yoga Wear brand By Julz step by step.

How to use chatbots as competitive advantage

What are chatbots and how can they help businesses in their quest to achieve online customer success. I will talk about how engagement and instant customer support can benefit ecommerce today.
The do’s and don’ts when implementing a chatbot will be explored, with examples. Why do chatbots fail today but how they will become a critical channel in the near future.

From zero to hero: how do you build a successful webshop?

Based on a specific customer case we go through all the phases that lead to a successful webshop. What were the main pitfalls we were caught in? Which concrete changes have led to significant improvements? What makes this webshop continue to realize an increase in revenue month after month, where others never really get off the ground, or even worse, after so many fruitless attempts plunge into the abyss?

Marketing Automation: when e-commerce becomes personal & sales physical

Carlo Van Tichelen is the creative mind and driving force behind Phobos & Actor, a marketing agency in Geel. He supports the growth of various companies on a day-to-day basis. As a marketing strategist, he developed an undeniable passion for the everchanging world and tries to find modern solutions for every challenge. During this keynote, he shares his insights and perceptions on e-commerce and sales in 2019.